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It all started when Chung created an Instagram account, Animal Crossing Fashion Archive, to post images of the outfits that she and her friends were creating for their in-game avatars. Though the game isn't exactly based on fashion design, the newest version of it — Animal Crossing New Horizons, which was released on March 22 — allows for unprecedented levels of customization of clothing and appearance. It was only natural that Chung and her friends started recreating looks by their favorite designers. Were on a group chat one day and talked about how people aren't even really playing the game, but just making outfits, Chung commented.

Earlier in the summer, Chung was also the design force behind Animal Crossing's first fashion show. After "meeting" stylist Marc Goehring during, what else, an Animal Crossing party, the two connected. "We knew of each other's work, and then we got on a call and decided to do something. After Goehring curated 30 looks, Chung designed and shot the show. "As a bonus, we got renowned fashion sound director Michel Gaubert to do the score," she says. Since I started shopping vintage as a teenager, I knew it would be counterproductive to go into a store or flea market looking for something specific.

Instead I always keep an open mind to see where it leads me and what I find. For example, I'm always on the hunt for vintage Franco Moschino, Marc Jacobs SS17 platform boots, and any missing piece of a set that we don't already have. We most recently reunited a six-piece vintage 1990s Moschino music-note suit. I have an entire list of specific collections that my right hand, best friend, and archive director Kevin Starynski and I search for every single day. Kevin is absolutely amazing at tracking down these targeted pieces, so he'll generally focus on that while I focus on looking for more of the 'unbranded' types of vintage that is based purely on aesthetic instead of designer label. This is a game with personality; it's made a lot of people laugh lately, and that's kind of special.

I feel that in Animal Crossing you get to customize a lot from the get-go. You can draw on it, you can put text on it, and a lot of the people in my group chat have real jobs in art and fashion. For instance, Isai Araneta is the art director of Fortune, she makes great outfits. She actually replicated Fortune's lookbook and got the patterns on point and everything. But the online nature of it all also makes it easier to experiment — so even people who create avatars in their own likenesses are playing with colors or styles of "gendered" clothing they might not wear in real life.

Games Fashion Archive, a website that has a collection of video game fashion garments that are brought to life in new interactive digital dimensions, has recently updated its Genshin Impact page to include two new characters from update version 2.1. The ones now added are the Electro Archon of Inazuma Raiden Shogun Baal and the loyal tengu of the Kujou Clan, Kujou Sara. Still, when I watch movies or play games that are set in the future, my eye is drawn to the often ridiculous clothing that people are wearing – yes, even more ridiculous than a grown man dressing like a 14-year-old.

You can spot it in the puffy gray Nehru jackets that heads of state wear. Or the bondage gear that a graffiti artist presumably squeezes into every morning. And my favorite, the garb that newscasters and reporters wear, which typically looks like a '90s-era prom collided with a fake-flower store.

I get why creators do it; it's an easy visual shorthand for, "This ain't the world you're used to! " That doesn't erase the empathy I feel for the fictional characters who have to clown it up. While the level of creative freedom afforded to players feels fresh the intersection of fashion and gaming has been growing for a number of years. Fortnite is rumoured to make hundreds of millions of dollars a month from 'skins', digital outfits that players can buy to show off in-game.

Last year The Sims partnered with Moschino on a range of virtual and irl outfits. Louis Vuitton has designed uniforms and virtual clothing for League of Legends players as part of a deal between the Paris luxury giant and Riot Games. Burberry released its own online game, starring a deer wearing a jacket, titled B Bounce in December, 2019. With 10,000 followers, Nook Street Market (possibly inspired by a certain high-concept fashion institution with worldwide outposts, who's to say) is a meticulously curated Instagram feed dedicated to high-end Animal Crossing designs. It features characters posing against a fashionably washed out grey backdrop in each shot. There are looks from Louis Vuitton, Rick Owens, Miu Miu, Prada and Gucci, with the original catwalk/lookbook shot included for reference as a gallery slide.

"People read Vogue, I read @nookstreetmarket," one user writes in the comments beneath a recreation of a piece by the young Korean designer, Cha Myung. Showing off outfits online has become so popular that there are now multiple accounts dedicated to Animal Crossing DIY style. @animalcrossingfashionarchive is the largest, with 25,000+ followers, but more niche accounts dedicated to archive interpretations by Rick Owens, Martin Margiela and Issey Miyake are popping up with each passing day.

My cousin celebrated her birthday a week ago to characters in the game throwing her a party. A few friends and I got to see her digitally and give her items, our way of greeting her.In game, players can essentially mail written letters and gifts to others that appear in a mailbox. Playing with other people you know means that you wake up to well-wishes and digital gift packages.I know couples who havenʼt seen each other in a long time who have used the game to virtually hang out. The game offers different mechanisms for photo opportunities - having an in-game camera with filters.The memories and connections we maintain online almost evaporate the idea of a long-distance relationship, bridging physical holes with emotional signifiers. People need a way to connect while identifying with their character. In a way video games can be a form of social media, where we can express ourselves through the decisions and appearance of our in-game character.

Just as I feel nostalgic for certain places in the physical world, the experience of reopening a childhood game is akin to roaming an old playground. The variables that create a home in the physical world may be the walls, the scent, the ambient noises — but video game players may often find that signifiers like heavy 8-bit music and a specific colour palette will immediately bring a sensation of comfort. Fitting into the mould of your game character is a big key to integrating yourself as a player, immersing into the stakes of the adventure. While pieces of her collections can be found at the Victoria & Albert Museum, the Metropolitan Museum of Art and the Smithsonian, this new digital collection is a one-stop archive of her work. Sort through her designs by season (The Cactus Cowboy Collection! The Magic Carpet Collection! The Shell Collection!), objects, techniques, textile designs and fabrics. A series of videos, including tips on screen printing, patternmaking and hem stitching contribute to the richness of this educational resource.

And "Ask Zandra" provides insightful facts and historical commentary about her collections. "It was then that I realized that fashion used to demand much more emotions from the viewer." He created the account as a way to capture not just nostalgia, but the power of Miuccia Prada's ability to storytell through design. As a firm believer that the past informs the future, Houston sees his work as part of painting a more rounded out portrait of Prada by counterbalancing its current output with its past. I ask why people, in particular fashion enthusiasts, seem to have taken to the game with such a granular obsession.

"Animal Crossing came out during a time where we are all stuck at home and quarantined," says Loh. "Collectively, we started receiving a bunch of DMs asking us to design more outfits and share the download codes. Michele cleverly suggested the name 'Nook Street Market', and the rest is history. Our pieces are archive pieces and we advocate considered design, artisanal craftsmanship, and celebrate the unique story behind each designer. We want to empower the brands to extend the lifecycle of those pieces. Instead of just being six months and then 'sell it off, sell it off, sell it off', it is something that you can have around for a bit longer and give people more time and another chance to buy. The Sims 4 is the only game where new Sims with unique personalities open up deep, rich, and sometimes weird possibilities in the stories you create.

For the first time, it's not about what they are, it's about who they are, and they come to life through our brand new creative tools that are powerful, tactile, and easy to use. And, brand new to The Sims 4, players can share their creations with other players directly in the game with our all-new Gallery. The result is a stimulating new gameplay experience that powers a new era for The Sims. Jean Muir's father hailed from Aberdeen, and she was immensely proud of her Scottish heritage. Before her death she had started fundraising for National Museums Scotland, and in 2005 Harry Leuckert donated the Jean Muir archive to the national collections.

The archive consists of around 18,000 objects, which fully document the design, making and promotion of Muir's collections from 1966 to 1995. The collection includes paper patterns, sketches, fabric samples, jewellery and accessories, as well as around 400 finished garments, including some of her personal clothing. Although the site only covers a few games, most of them JRPGs, the gaming fashion archive has quickly become one of the most popular sites for gaming fashion, fan artists and cosplayers who want to recreate what are without a doubt some of the most iconic games. In addition to most of the wardrobe of Genshin Impact, you will find fashion archives for Persona 4, Final Fantasy X-2, Hyperdimension Neptune VII and Valkyria Chronicles 4, just to name a few.

An interactive digital fashion archive documenting styles from the world of video games. Click on random collections for the most surprising, and satisfying, way to peruse the online archive. And with other archives from museums and private collections going digital, including the soon-to-be-launched Europeana Fashion, it's only a matter of time before the fashion studies tool kit is almost entirely virtual. That glamour includes denim, which is great, because Siriano is Gloria Vanderbilt's newest creative director. Still, it cannot be denied the impact these accounts have collectively had on introducing a new generation to a new POV on a brand or house they might love, or one they've never even heard of.

It also serves to amplify the notion that a campaign is not just about selling clothing, but an art piece and an artifact of time unto itself perhaps intended for recirculation years or even decades later. For some, the continued relevancy and inspiration of a particular designer's tenure at a brand serves as inspiration to keep their legacy alive. "I think most of it has to do with the longevity of Phoebe Philo's designs — they all had so much life in them; there's nothing else quite like it," says Gabrielle Boucinha, who started @oldceline weeks before Hedi Slimane's tenure at the brand began.

"[Phoebe's] pieces were so simple, but so brilliant… nothing but everything. The simplicity was so powerful. I can't speak for everyone, but for me her pieces, her ethos, and decade of iconic design, are everlasting." In the case of Alexander McQueen, that importance never wavered during his nearly three decades at the helm of his namesake label before his death in 2010. "We may not have been high spending clients at that age, but we were no less intensely die hard loyalists," he says of him and his peers. "I started making clothes as soon as I unlocked the feature," Navarro says to me via email. "We dove into social media, and instead of solely addressing our clients' needs in our posts, we began creating content that would entertain a wider audience. I see a lot more focus on not only content creation, but expansion in our future.

So far we've created a video series, 'Haile's How-Tos,' where I help solve all of your problems , and have plans to introduce more of the Lidow Archive fantasy land to everyone through our social channels. We also were fortunate to expand our space during quarantine, but have even bigger things in store for 2021—both in spatial growth and also in our offerings. I've been discussing an issue with Daniel Case about the relevance of the models categories.

The models by nationality as it is for the moment isn't satisfactory at all. A bunch of people with little link to fashion are featured there, simply because being a "model" is a pretty vague nomination. As I stated during our discussion, for example in the French models category you find mostly actresses that might have done some modeling long ago, a few fashion models, a male actor and several pornstars. If you ever add sprite-based games instead of just games with models, Umineko has a fantastic unique style inspired by various sources, to the point where a cosplay dress from Umineko ended up in a museum somewhere alongside a display showing a video of the game.

If you want to lose a few hours, head over to the online fashion archive of designer Zandra Rhodes. Most recently, Chung partnered with Klarna and Micah "Noodles" Mahinay to create a series of fashion items that will be featured in a virtual pop-up on the latter's island. "Micah let us know what she had on her wish list via Klarna, and I translated some looks into the game to display on her island," she says.

Inside the pop-up, which will launch on August 17, players will find the Beyoncé-approved Marine Serre moon-print shirt, a Fenty tie-dye jacket, and an Issey Miyake pleats top, among other coveted items. One of the many things that Eidos Montreal is hoping to convey with Adam Jensen is that he's a cool guy. Sure, the Deus Ex hero is powerful, smart, and loaded up with an arsenal big enough to make Inspector Gadget envious, but he doesn't just roll out of bed and head to work. He might not care to admit it, but you can tell he spends a bit of time in front of the mirror every day.

The art team designed Jensen's trademark coat for Human Revolution, but for Mankind Divided they turned to people who make clothes professionally. Here's the story of their collaboration with Acronym as well as a look at the new coat's hidden functionality. In his free time he designs clothes in Animal Crossing and runs the Instagram account @animalcrossfits. With close to 4,000 followers, it focuses mainly on streetwear by brands like Brain Dead, Noah, Supreme, Off-White, Human Made and Stone Island. "Since my real life handmade pieces are one-of-one, I am not currently able to fulfil the product demand." She adds. "I figured by creating my pieces in AC, it would be a cool way for people to have an item made by me in their digital wardrobe."

No, but I play a lot of video games — mostly violent, existential ones like Death Stranding and Horizon Zero Dawn, which is also about the apocalypse and what happens after humans destroy the world. I actually have this other account for my Apex Legends players that never flew. Back in April, the Gaming Fashion Archive was updated to include a Toolbox feature that allows you to rotate full body characters, select just their clothes, or single items, to allow you to view them from all angles. It's quite a neat thing to play around with, even if you're not into recreating items of pretend clothing. Now she had to race against time to find others like her–others who had made it through the catastrophic event that had changed life on earth forever.

Their only hope of survival in this toxic new world was to come together to rebuild. Though she knew that her task was far from easy, her courage, determination, and strength of will would see her through to the end. The ravaged planet would be healed, people would learn to live and love again, but first, she needed to gather her strength for what lay ahead. Style a look for this warrior who will set out on an epic journey to unite and save what is left of humanity. I recall a time when I stopped by an Archive Fashion pop-up shop in New York, but when I arrived the energy of the space was dismal, its sellers barely interacting with those who were browsing through the highly covetable pieces.

I noticed a woman who seemed to be enchanted by an Undercover SS2003 'Scab' Jacket; I excitedly approached her and began providing background info regarding the piece. We ended up spending close to 20 minutes cruising through several garments from brands such as Undercover, Number ine, and Seditionaries. By the end of our conversation she was several times more informed on the world of Archive Fashion than when she first entered the pop-up, and was eager to learn more and become immersed in all of its nooks and crannies. But if I were to have never approached her in the first place, perhaps nobody would have invited her into this fascinating world of fashion. Jen added a bunch more to the project last week and I got done with them yesterday.

Most of these were about particular garments; the issue here is that a lot of them need pictures. I went on Flickr and got some usable free images; however not as many as I would have liked (and if I did this for every garment that needs one, I'd still be hard at work). So feel free to look through the cat and see what you might be able to contribute. Though money isn't the goal, it's not a foregone conclusion, either.

Chung has already been paid for some of her work in the game, and it's not limited to fashion — clothing brands have reached out, but so did a food brand that wants to host an in-game pop-up. I wasn't originally planning on doing this game until the tools for it became a bit more accessible, but then I discovered that miHoYo was already hosting some of the character models on their community hub. Hopefully there will come a time when I can add the rest of the characters as well.

Games Fashion Archive is a website dedicated to documenting fashion designs from the world of video games. Whether it be catchy styles or outlandish designs, games have a distinct genre of fashion that is hard to find anywhere else. The key to being able to do this was the vision and integrity of the artists and designers at Eidos Montreal.

Martin Dubeau, the art director on Mankind Divided, and his team had very specific ideas in mind for the design of the game, the character, and the entire DX universe. It was through the team that we could understand who Adam Jensen was, and what he needed to be able to do. From Boucinha's perspective, today's consumer will follow and support a designer they admire regardless of the brand or house they are at. "The consumer connects with the designer on a more personal level where it is about them as a designer and not the brand or house they might currently be at," she says.